Focus Groups
An hour or two of your time, a gift card in return, and plenty of influence along the way.
Leading companies and brands want to hear what you think — and this is your chance to say it. A focus group is a short meeting of a small group with a professional moderator, over Zoom or in person, where you simply share your opinion, no special preparation, no commitment. To check your fit, you fill out a short online questionnaire and if you're a match — we'll contact you by phone to coordinate and register. Every month, hundreds of participants take part in studies from all over the country. Join them too.
Focus groups in numbers
Join a large community of influencers
Every month, hundreds of people from across the country take part in focus groups through AskIsrael
Why join
What do you gain by joining a focus group?
A short, pleasant experience — and you leave with a reward and the feeling that you made an impact
A gift card as a thank-you
At the end of the session you receive a gift card in appreciation of your time and opinion.
Small group, professional moderator
An open, relaxed discussion in a small group, led by an experienced moderator who listens to everyone.
Your voice matters
Your insights shape products, brands and shows before they ever reach the public.
Flexible and convenient
Sessions of one to two hours, in person across the country or from home via Zoom.
How it works
Four simple steps to take part
From filling in the questionnaire to the gift card — it's all simple and organized
Fill in a short questionnaire
Pick a group that interests you and fill in a short online eligibility questionnaire.
We check the fit
The AskIsrael team reviews the questionnaires and selects those best suited to each group.
Get a personal invitation
We'll call you to coordinate the date and complete your registration.
Take part and get rewarded
Come to the session, share your opinion, and receive a gift card at the end.
Want us to invite you to groups that match you?
Join the AskIsrael panel and we'll keep you posted on new opportunities in your area and your fields of interest.
Join the panel